Ayurveda is an ancient science, ayurvedic treatment involves products derived from plants, animals and minerals. It works at an energy level to treat weight gain, imbalanced hormones, removing bad toxins from the body, insomnia, bloating, asthma and high blood pressure. These treatments are mainly based on the use of various herbs and spices like ashwagandha, bosimellia, brahmi, cumin, turmeric and butter melon. The medicinal properties of ayurvedic treatments are also applied in the formulation of several personal care products, such as hair care, skin care and makeup items, which are gaining popularity in India.
Ayurvedic products market in India is primarily being driven by the increasing demand for medicines with natural and organic ingredients and formulations. Besides this, growing awareness regarding side effects of western medicines is further contributing to the steadily rising demand for ayurvedic products. Other factors, such as increasing disposable income and rising consumer expenditure capacities, especially on healthcare products, and an improved distribution network of these products, are further creating a positive outlook for the India ayurvedic products market.
Ayurveda is an Indian system of medicine derived from “Ayurvedic” natural herbs & is a form of alternative medicine. Nearly 75% of people in India use some form of traditional medicine, a category that includes Ayurveda. Some of the driving factors favouring the market growth includes growing demand for natural and organic products, increasing consumer awareness and growing demand for ayurvedic cosmetics products, expanding medical tourism through the globe. Organic skincare products are achieving fast grip and the market is expected to expand even further.
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Personal care products segment is leading the ayurvedic market globally due to increasing awareness of personal care products, changes in consumption patterns and lifestyles, and improved the purchasing power of women, promises moving times for the personal care industry. The Asia Pacific is estimated to dominate the global market owing to the presence of established ayurvedic manufacturing units. Retail sales are dominating the ayurvedic market. Retail is the process of selling ayurvedic product or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified over a supply chain.
Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision, etc. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle. Throughout the country, various segments of ayurvedic healthcare and personal care products are available. For personal care range, the market is divided into oral care, skincare, make-up, hair care and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Corporations throughout the country are focusing on developing innovative ayurvedic products and generating awareness among consumers.
Indian Ayurvedic Market, by Product
Personal Care Products
Hair Care & Fragrances
Ayurveda is an ancient system of life and also the oldest surviving medical system in the world. Ayurvedic science is not merely a traditional Indian form of medicine but a perennial naturopathic system of healthcare that has survived the test of time as well as onslaught of modern science and methods of treatments.